Global retirement technology provider Smart enters into agreement to acquire Stadion Money Management

The deal doubles the size of Smart’s US team and provides enhanced capabilities in personalization at scale for retirement solutions

NASHVILLE, TN  / January 6, 2022 / Smart, a global retirement technology provider that offers modular ways for financial institutions, including recordkeepers, advisors, and asset managers to build scalable, customized retirement solutions, today announced it has agreed to acquire Stadion Money Management (“Stadion”) through Smart’s US subsidiary. Stadion is an independent managed account provider, with $2.3 billion in assets under management and over 4,000 plans (as of November 30, 2021), that offers retirement services to plan sponsors and participants, recordkeepers, asset managers, and advisors. The acquisition marks the latest in a series of milestones for Smart globally, including realizing a growth of 2,000%* in AUM over the past three years. Today’s announced transaction is slated to close Q1 2022, and the terms of the deal are not disclosed. Stadion will become a wholly-owned subsidiary of Smart. As part of the transaction, funds managed by TA Associates will sell 100% of their ownership in Stadion. 

Stadion’s technology and managed account knowledge will bolster Smart’s ability to offer a transformative suite of retirement technology that will help participants save and meet their objectives for, and spend confidently through, retirement. Smart will gain 40 talented professionals through Stadion, doubling the US team to more than 80 employees. Stadion’s office near Athens, Georgia will become a new footprint for Smart, extending the reach from its Nashville headquarters. The entire Stadion leadership team and staff will remain in place.

“This acquisition marks a pivotal moment for Smart, and also an important moment in combining tech, talent, and resources to make a difference in retirement savings for Americans,” said Jodan Ledford, CEO of Smart in the US. “Stadion's strong track record in managed accounts and personalization will enhance our capabilities in delivering personalized solutions, including retirement income. We are excited to bring aboard the full Stadion team, who are united in our vision to transform the retirement marketplace. I have no doubt that our people-first and tech-forward cultures align well.”
"We are thrilled to partner with Smart, a firm with a tremendous global presence,” said Jud Doherty, President and CEO of Stadion. "Leveraging innovative technology, there is an incredible opportunity to deliver scalable and personalized retirement solutions to even more Americans. The combined team of Smart and Stadion will be extremely well-positioned to serve the evolving needs of recordkeepers, asset managers, advisors, plans sponsors, and ultimately their participants.”

Smart has ambitions to further its growth in the US and will seek to align with additional like-minded strategic partners who share a vision for transforming retirement savings.

Broadhaven Capital Partners and Polsinelli PC acted as financial and legal advisors, respectively, to Smart for this transaction.

About Stadion

Established in 1993, Stadion is headquartered near Athens, Georgia. Stadion works with financial professionals, asset managers, and recordkeepers to build custom retirement plans and participant level investment solutions. 

For Stadion, Houlihan Lokey and Goodwin Procter acted as financial and legal advisors, respectively. 

Visit Stadion Money Management at

Media Contact for Stadion:

Gordon Lamb

Stadion Money Management

*As of 11/30/21


This material is not financial advice or an offer to sell any product. The opinions expressed are those of the Stadion Management Team and Smart. The opinions referenced are as of the date of publication and are subject to change to due changes in the market or economic conditions and may not necessarily come to pass. Stadion Money Management is an investment adviser registered with the U.S. Securities and Exchange Commission. Registration does not imply a certain level of skill or training. More information about Stadion’s investment advisory services can be found in its Form ADV Part 2, which is available upon request.


About Smart

Smart is a global savings and investments technology provider. Its mission is to transform retirement, savings, and financial well-being, across all generations, around the world.

Smart partners with financial institutions (including broker-dealers, RIAs, retirement providers, insurers, asset managers, banks) and financial advisers to deliver retirement savings and income solutions that are digital, customized, and cost-efficient.

Smart, founded in the UK, operates in the USA, Europe, Australia, and the Middle East with over a million savers and over $5 billion in assets. Smart saw over 2,000% growth in assets on its platform since 2018.

Legal & General, J.P. Morgan, Fidelity International Strategic Ventures, Link Group, Barclays, Natixis Investment Managers, Chrysalis Investments, DWS Group and Aquiline Capital Partners are all investors to date in Smart.

For more information, please visit

Media contact for Smart:

Maria Stenina
VP of Promotions Marketing – US