Group Managing Director, co-founder and board member
Will is behind Smart’s technology strategy, innovation and global vision. Starting with a solid background in private equity, Will moved to eBay's marketing department where he grew their members from 3 to 18 million in three years. He also created the business case for eBay's charity arm, which raised several hundred million pounds for deserving causes. Will is the co-founder of ArenaFlowers.com, one of the UK’s leading flower and gift delivery businesses, and oversees fintech acceleration programs run by Octopus Investments. As the chairman of Trulience, a futuristic, digital human software firm, he also knows the value of technology based solutions.